Collateral damage or back to the future

Added: 26-08-2008
Author: Bruce Maduri
Category: Radio Set

Radio has a style of business has been destroyed to the point where it was not bad so far in the future? There are messages from some in politics, and digital radio circles is less and less effective, that is now the world via digital media traditionally used in the ad business, making it the advertising world champion. Beer has released a study that 77% of small and medium businesses now make several types of digital marketing. Traditional media declined from 74% to 69% of this business.

Many former radio commentator also exult in the world do not have the success of local digital radio. So, what this means business as he sat radio now? Opportunities.

Radio has become a leader in direct listeners to a digital platform. Listen to the radio very much alive, relevant and still a big part of public behavior. Radio sales agent must send the message to be broadcast in addition to air radio ads added to their digital advertising, increase in response to the digital results. Also develop products for a large number of radio listeners announced.

Does this message sound familiar? For those of us who have been in business since the 70's, is the message we especially if the budget is spent on advertising in the newspaper. But that's not all. Digital digital radio has the same platform as a competitor; kinaoshindana status of digital advertising is used in other places added to the benefits of free over the air broadcasting. We have seen a combination of on-air and on-line that brings on-the-money results in advertising. Leadership of large companies and small radio broadcasting, this message resonates, and we began to see again the leading radio advertising in the decision.

We still reach, frequency and cost of mobile media to customers in local markets. An all out of traditional and digital message is a solution to change the trend back towards the radio before the damage becomes important. We are at cross roads in this sector and this can be a long and pulled the brand new style radio business a super stage for future success.

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Collateral damage or back to the future